With rising popularity, new documentary, The True Cost, emphasizes creating a more sustainable fashion industry. The film is spurring the involvement of many leading fast fashion companies in building a more eco-friendly environment. With the widely received documentary, director Andrew Morgan, stresses the underlying corruption of the fashion industry. This corruption is having grave impacts on the environment and on workers across the world.
Fast fashion companies, while effective in business and a resource of most consumers, are slowly destroying the environment and the lives of its workers. Fast fashion can be defined as companies that produce their inventory at incredibly fast turnover rates, selling their products for fairly inexpensive and creating the products for even cheaper.
Morgan’s The True Cost has effectively encouraged major fashion news outlets to begin discussing what can be done in order to revolutionize how consumers shop, specifically in regards to fast fashion. The documentary generates transparency of the injustice of the fashion industry, the fair trade movement has risen in importance.
A Preventative Measure(ments)
H&M has recently partnered with Kering to create fibre-recycling technology that will help reduce the amount of textiles filling landfills around the world. With this technology, fibers from old clothing will be extracted and used in new garments available at H&M. Advancements in fashion, like what H&M and Kering’s, will eventually help stop the otherwise disastrous issues facing the world.
An Evolving Industry
With the increase of fast fashion companies, clothing has become disposable. From the beginning of production of many of mainstream goods, there are harmful variables that are destroying the lives of the workers creating garments and the environment they are disposed in. Throughout the last decade, there have been many fatal garment factory collapses. Most recently, 1,100 lives were taken in the falling of a garment factory in Dhaka, Bangladesh. The extreme and unsafe conditions garment workers are forced to operate under, sometimes claiming their lives, illustrates just how dangerous the industry has become.